For my ethical argument, I have decided to take a look into the policies, products, and procedures of the famous company Neutrogena. The idea came to me when I was flipping through my monthly copy of Seventeen Magazine, which I plan to get rid of my subscription soon since I am now 19. But, I was looking through and I saw a basic Neutrogena ad and didn't even think twice to look at it for more than thirteen seconds, but when I started to notice a trend in the Neutrogena ads it made me do a double take.
How many of us have seen the commercials with Vanessa Hudgens on them promoting the latest Neutrogena products? I would say that any one who watches MTV, VH1, or really just television in general know what I am talking about. Well, Miss Hudgens is a favorite of Neutrogena's. She is in several of their ads.
I think that it is extremely interesting that they have someone famous in a majority of their ads, but it makes me question their motives. If their product really does give their customers perfect and clear skin then shouldn't that be promotion enough? Why is that they have to have someone that the young adult group can relate to? Hopefully, I will be proven wrong about my assumptions because Neutrogena has a clean image as of right now in my book, but I am learning more and more about their tricky ways.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment