Wednesday, May 6, 2009

Promising Perfection: a good idea or a bad one?

Neutrogena is not the only skin care company out there in this world. If you go to Walmart, there is an entire aisle dedicated to the hundreds of products that have been created. The tricky part is finding which one works best for you and your skin.

Each ad for these companies makes sometime of promise; either no more blackheads or stopping a pimple in its tracks. My question is, is it more beneficial to lie and get people to try your products if they don't actually work so no one buys the product again or is it more beneficial to not put on the perfection front and hope that customers stumble upon your product and become loyal consumers?

I think that most companies would go with the second choice, that having LOYAL consumers would be more important to them than having a fifteen minutes of fame type of product, but that is not the case in the world we live in. It has become part of the competition between companies to be the most popular even if it means not having products that actually work.

Personally, I am getting sick of all the drama with the fighting companies. I saw a commercial the other day that was so long I almost thought it was a paid program type deal, but boy was I wrong. This commercial had success stories, someone famous advertising for them, and they even bad mouthed another company; and not like most commercials where the company dances around the name of their competition, this particular commercial just came out and said "we are better than so and so". I was shocked but not surprised. I knew it would only be a matter of time really.

I felt like I should get a better understanding of the policies of Neutrogena so I did some googling and found their website dedicated to their policies. I was pleased to see that Neutrogena has a little bit more class than some of the other skin care companies out their.

http://www.neutrogena.com/econsumer/ntg/privacypolicy.view?segment=women

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